Big League Movers

Big League Movers partnered with us with a clear goal: increase high-quality moving leads while lowering acquisition costs in one of the most competitive markets in the U.S.

The results?

A fully revitalized Google Ads strategy that now delivers more visibility, more clicks, and more conversions — all at a significantly lower cost.

Before our involvement, the account struggled to reach its potential due to:

• Limited reach — campaigns weren’t capturing enough of the high-intent search volume available.
• Outdated keyword structure, restricting traffic and hurting scalability.

High cost per lead, driven by inefficient bidding and under-optimized ads.

A. Rebuilt the Entire Search Strategy for Growth

We restructured campaigns to align with real customer intent, allowing us to compete aggressively in core searches like “movers near me,” “Memphis moving companies,” and others

Impact: Increase in qualified visibility — +36.92% YoY impressions.
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B. Expanded & Optimized Keyword Targeting

Through ongoing Search Term Report analysis and new keyword launches, we uncovered entire segments of profitable search demand that the previous setup was missing.

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Impact: A lift in engagement — +26% YoY clicks.

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C. Messaging That Converts

We introduced refined, benefit-driven ad copy highlighting:

• Licensed & insured movers
• 5-star local reputation
• Fast, professional service

Plus, expanded ad assets to dominate SERP real estate.

Impact: Stronger interest and higher efficiency — we reached a 7.98% CTR this year.

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D. Lower Costs, Higher Efficiency

By improving Quality Scores and updating bidding strategies, we were able to secure more clicks for less money.

Impact:

• Avg. CPC down –9% YoY
• Cost per lead  down –18.39% YoY
  
  

In other words: More leads. Less spend. Better ROI.