YEG Moving – Edmonton

YEG Movers came to us after struggling to generate consistent leads through Google Ads and wanted a predictable flow of moving inquiries without dramatically increasing costs.

In just a few months, we:

• rebuilt campaigns from scratch
• simplified everything
• focused only on profitable intent
• and scaled spend while improving results at the same time.

December & January represent the previous performance:

• Low lead volume
• Weak conversion rate
• High cost per conversion
• Limited campaign structure
• No real segmentation
  
  

Even though they were spending money, the account wasn’t producing enough profitable moving leads.

Starting March 2025, we took full control of Google Ads and rebuilt the entire account around two key principles:

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A. Simple, Intent-Driven Structure

Only TWO ad groups:
1. Moving services (intent)
2. Local moving (“near me”, “Edmonton movers”, etc.)

Why?
Because simplicity wins. We focused only on the highest-value keywords and queries driving real customers.

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B. Smart Scaling Instead of Random Spend

We didn’t just increase budget, we increased budget in the right places:

• best search terms
• best locations
• best intent
• best devices
• best timeframes
  

Spend went up because performance supported scale, not the other way around.
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C. Conversion Growth First

Every optimization focused on:

• more calls
• more forms
• more booked moving jobs

Not just clicks.

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