Best of Utah

Despite being one of the highest-rated moving companies in Utah, Best of Utah struggled to capture as much local search visibility as competitors in Salt Lake City.

Their homepage wasn’t fully optimized for high-intent specific keywords, and several suburb-specific pages were either underdeveloped or missing entirely.

They also faced technical SEO issues, including broken links, thin content, and poor Core Web Vitals,  which negatively impacted crawlability, page experience, and ranking potential.

As a result, their local rankings were underperforming, and call volume wasn’t reflecting the company’s strong offline reputation.

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We launched a full-scale local SEO campaign focused on improving map rankings, keyword targeting, and technical health:

• Homepage Optimization: Re-optimized for Salt Lake City keywords and aligned with GMB targeting
• Content Expansion: Updated the /areas-we-service page and created location-based service pages
• AI-Powered Optimization: Used AI-first entity research to enhance content relevance and outperform top-ranking competitors
• Technical Fixes: Resolved thin content, broken links, orphan pages, and Core Web Vitals issues
• Off-Page SEO: Built quality backlinks, structured citations, and published press releases to boost authority

This approach laid the foundation for fast visibility gains and long-term search growth.

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Our strategy delivered measurable gains in visibility, traffic, and lead generation:

• 97% YoY Increase in Call Volume: 172 calls in a single month from Google Business Profile. Up 115% from the previous year!
• Geo Grid Rankings Improved Rapidly: Average position jumped from 3.05 to 1.30 for “moving companies Salt Lake City” in just 30 days
• Organic Growth Across the Board
  
  • Clicks up from 2.54K → 3.18K
  • Impressions nearly tripled: 428K → 1.23M

These results highlight fast wins in map visibility and organic reach, with scalable momentum already underway.