GoDetail Car Detailing

GoDetail was already one of Portland’s top-rated detailing companies with strong organic presence, but their local map visibility wasn’t matching their reputation.
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Despite having 1,600+ 5-star reviews and a highly trusted brand, several key service pages were underoptimized and lacked location signals, making it harder to appear in the top 3 map results across Portland’s metro areas.
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They also had technical SEO gaps, duplicate titles, missing H1s, and no Local Business schema, which diluted authority and made it harder for Google to connect their services with specific neighborhoods.
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In short, GoDetail needed to tighten their local SEO foundation and expand their city-based footprint without disrupting the rankings that were already performing well.

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We focused on strengthening GoDetail’s local dominance without risking their existing rankings.
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First, we addressed the technical SEO issues, cleaning up duplicate pages, fixing 2,000+ broken links, and adding Local Business schema, NAP consistency, and embedded GMB maps across key pages.
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Next, we revamped service pages to build clearer topical relevance for “Car Detailing Portland” and “Mobile Car Detailing Portland,” while maintaining their strong organic performance. Each page was expanded with unique, location-focused content, FAQs, and internal links.
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We also built a new “Areas We Serve” hub and created city-specific landing pages (Beaverton, Lake Oswego, Hillsboro, Vancouver) to capture more local searches and boost Google Maps visibility.
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Finally, we implemented an ongoing review and citation campaign to reinforce E-E-A-T signals, driving more clicks, higher map positions, and stronger brand recognition across the Portland metro area.

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After implementing technical, on-page, and local SEO improvements, GoDetail saw substantial growth across both Google Maps and organic search.

Google Business / Map Pack Gains

• “Auto Detailing” improved from 7.07 → 3.68
  “Car Detail” improved from 6.02 → 3.41
• “Mobile Detailing” improved from 5.24 → 3.49
  Across all tracked terms, the Local Dominator grids turned from mostly red/orange to nearly all green, showing clear visibility gains throughout the Portland metro area.

Google Search Console Growth (6-Month Comparison)

• Total Clicks: 14.1K → 14.6K (steady with strong lead conversion)
• Impressions: 2.2M → 3.19M (+45%)
• Average Position: improved from 34.4 → 24.0 (top 3 positions for core keywords)
• CTR: holding steady around 0.5–0.6%, despite impression growth, indicating visibility expansion into new regions.

By tightening GoDetail’s technical SEO, adding localized service content, and boosting map signals, we achieved stronger keyword coverage, geographic reach, and consistent map-pack visibility, all while maintaining their already excellent organic presence.

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