Hawaiian Island Pools

Hawaiian Island Pools is already ranking very well for high-value keywords like “fiberglass pools New Port Richey” and “inground pool installation near me.” In fact, several core terms sit in the top 3 positions, proving strong local visibility. However, despite this keyword success, the site is underperforming in critical areas that affect conversions, scalability, and long-term stability.

The traffic that does arrive on the site isn’t converting into leads. With no goal tracking in place and thin content on service pages, users often don’t have enough information or clear calls-to-action to take the next step. On top of that, technical SEO issues like duplicate pages, missing schema, and broken internal links limit the site’s authority and user trust. Combined with messaging that overextends the service area (statewide vs. Tampa Bay region), the site risks confusing both users and search engines.

Key Issues

• No Clear Conversion Tracking
  
  
• Content Gaps – thin service pages, no location-specific or blog content
  
  
• Technical SEO Issues – duplicates, 4xx errors, schema missing, Core Web Vitals
  
  
• Service Area Ambiguity – statewide targeting vs. actual Tampa Bay focus
  
  

Reliance on Organic Search Alone – no diversification into paid, social, or referral

To address Hawaiian Island Pools’ challenges, we developed a tiered SEO and content strategy focused on three priorities: visibility, conversions, and scalability. The goal is not only to defend their strong keyword positions (e.g., fiberglass pools New Port Richey ranking #1) but also to build a foundation for lead generation across Tampa Bay and beyond.

Phase 1 – Fix the Foundations

• Conversion Tracking & Analytics: Set up goals for calls, form fills, and quote requests so we can measure ROI.
• Technical SEO Fixes: Resolve duplicate pages, broken links (34+ internal errors), missing H1s/meta, and add descriptive image alt text.
• Schema Implementation: Apply Organization, Website, and Local Business schema to strengthen local visibility.

Phase 2 – Content Expansion

• Revamp Core Service Pages: Enrich Fiberglass Pools Florida and related services with long-form content, FAQs, and keyword depth.
• Location-Based Pages: Build optimized pages for Tampa, St. Pete, and New Port Richey to capture high-intent “near me” searches.
• Blog Strategy: Launch an ongoing content plan (5+ posts monthly) around installation guides, maintenance tips, and fiberglass pool comparisons.

Phase 3 – Growth & Authority

• Backlink Strategy: Order and build local/regional backlinks from trusted directories, publications, and partnerships.
• Internal Linking: Audit and restructure internal links to improve crawlability and user journeys.
• Reputation & GMB Enhancements: Automate updates of new Google reviews to the website, reinforcing social proof.

Phase 4 – Continuous Optimization

• Local GEO Dominator Tracking: Monitor keyword performance across Tampa Bay suburbs with monthly grid scans.
• Press Releases & Citations: Roll out PR and citation campaigns to strengthen local authority.
• Ongoing Reporting: Monthly reporting (Looker Studio) to track traffic, rankings, and conversions.

By combining these technical improvements with fresh, location-focused content and a stronger authority profile, Hawaiian Island Pools will not only hold its top spots but convert more visitors into leads, creating a sustainable growth engine.

Our strategy delivered rapid and measurable improvements in both keyword rankings and overall visibility. By revamping service content, launching location-specific optimizations, and strengthening technical SEO, Hawaiian Island Pools moved from mid-page positions into consistent top 3 rankings across nearly all core keywords.

• Average Rank: Improved from 11.58 (January) to 1.98 (August).
• Top Rankings Secured:
  
  • “Pool installer near me” – Rank 1.32
  • “Fiberglass swimming pools” – Rank 1.35
  • “Pool installation near me” – Rank 1.37
  • “Inground fiberglass pools” – Rank 1.5
  • “Pool companies” – Rank 1.86
• High-Performing Keywords:
  
  • 89% of tracked keywords now rank Top 3.
  • 100% of important keywords rank on Page 1.

This transformation means Hawaiian Island Pools not only dominates searches for fiberglass pools and installation in New Port Richey, Tampa, and surrounding areas, but also now appears in the top results for high-intent “near me” searches that drive qualified leads.