Logunova Beauty Salon

Logunova Studio has built a visually impressive, well-branded website, but it wasn’t reaching its full SEO potential.

Thin Service Page Content: Most core service pages (e.g. Hair, Nails, Facials) contain fewer than 100 words. This limits keyword relevance, topical authority, and indexing strength.

Wasted GMB Opportunity: Despite ranking decently for competitive terms like “beauty salon los angeles” and “los angeles beauty salon”, the site misses out on hyper-local traffic for terms like:

• “beauty salons near me”“nail salon near me”
• “hair salon near me”  all of which rank beyond position 10+.

Lack of Geo-Optimized Pages: The site doesn’t leverage location-specific landing pages for key services, missing out on both Maps and organic traffic from highly localized searches.

On-Site SEO Gaps:

• Duplicate pages dilute authority
• 7 pages flagged for thin content
• 18 missing H1s
• Poor Core Web Vitals on mobile and desktop

In short: The brand looks premium, but Google doesn’t see enough content depth or local relevance to consistently reward it with top rankings.

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To address the content quality gap across Logunova’s website, we focused on elevating the brand’s service pages to match the design sophistication of the site. We rewrote and expanded each core service page to provide detailed, engaging, and optimized content that better reflects the expertise and luxury experience the salon delivers.

In tandem, we implemented a clean internal linking structure and addressed technical SEO gaps such as missing H1 tags, thin content, and schema markup inconsistencies. Each update was handled with care to preserve existing rankings while improving relevance for high-intent local keywords tied to beauty and salon searches in Los Angeles.

In just 30 days, Logunova experienced a dramatic leap in local visibility across Los Angeles:

• GeoGrid Average Rank improved from 11.42 to 3.09
• Top-3 Rankings across the grid increased from 15% to 75%+
• Complete Keyword Surge:
  
  • “Los Angeles hair salon”: 14.86 → 2.70
  • “Hair salon Los Angeles”: 14.80 → 2.63
  • “Salon near me”: 11.36 → 3.67
  • “Beauty salons near me”: 10.88 → 2.52
• Full Local Grid Coverage: High rankings now stretch across the entire 13x13 scan area
• Massive Boost in GMB Authority: Keyword visibility dominance now spans general, geo-modified, and “near me” terms