Metla Cleaning

Despite offering top-rated cleaning services in San Diego, Meta Cleaning was not ranking for high-intent local searches in key categories like deep cleaning and post-construction cleaning.

Meta Cleaning’s site also suffered from thin content, missing H1s, and poor URL structure, which weakened relevance and indexing across key pages. In addition, a lack of internal linking and schema markup hurt crawlability and visibility in local search results.

In addition, priority services like “post construction cleaning San Diego” and “carpet cleaning San Diego” had low visibility and weren’t being tracked or properly targeted in their SEO campaign.

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We implemented a siloed, content-first SEO strategy focused on boosting local visibility and topical authority:

• Doubled Blog Output: Created and published targeted content around deep cleaning and post-construction cleaning
• Strict Content Silos: Daisy-chained all related blogs and linked them back to their respective service pages for strong topical relevance
• Service Page Optimizations: Optimized “Post Construction Cleaning San Diego” and scheduled “Carpet Cleaning San Diego” for next phase
• Keyword Tracking: Added core service terms to keyword.com for visibility and performance monitoring
• Internal Linking Strategy: Built structured internal pathways to improve crawlability and reinforce silo strength
• Suburb Expansion: Continued publishing 3 suburb pages/month to grow local footprint

This approach aligned the site’s content architecture with search intent, setting the foundation for long-term organic growth.

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“You guys 6x’d our house cleaning business within a year. We went from $140K to $800K.”

– Art Machekim

Owner, metlahousecleaningsandiego.com

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