New Wave Auto Brokers and Sales

New Wave Auto Brokers & Sales was operating with a severely under-optimized digital presence:

• Homepage & Core Pages: Poorly structured and lacked keyword targeting for high-intent searches like first time car buyers, used cars for sale near me, and used car dealerships Denver
• Missing Content Infrastructure: No blog, no service pages aligned with top search terms, and widespread 404 errors throughout the site
• Local SEO Gaps: Weak GMB optimization despite being in a highly competitive market for terms like car dealerships near me and used cars Denver
• Technical SEO Issues: Duplicate and missing H1s, multiple H1s per page, broken internal links, orphan pages, and poor Core Web Vitals—all negatively affecting visibility and crawlability
• Crawl Budget Waste: Sitemap included noindex pages and wasn’t even referenced in robots.txt
• No Structured Content Strategy: No targeting of key audience segments such as first time car buyers with no credit or good credit car financing, despite their high GMB search volume

In short: Their website was hard to find, difficult to navigate, and invisible for high-converting search terms—costing them leads every single day.

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We launched a full-stack SEO overhaul to rebuild New Wave’s online visibility from the ground up:

• Homepage Optimization
  • Rewrote copy with high-intent keywords like used cars Denver, first time car buyer, and used car dealerships near me
  • Improved UX and internal linking to reduce bounce and improve engagement
• Service Page Development
  • Built and optimized pages targeting key search intents:
  – First time car buyers with no credit
  – Good credit car financing
  – Used cars for sale near me
  • Included schema markup, CTAs, and unique content for each offer
• Location SEO Strategy
  • Created location-based service pages for Denver and surrounding areas
  • Aligned content with GMB search terms like car dealerships Denver and auto brokers
• Technical SEO Fixes
  • Addressed duplicate/missing/multiple H1 tags and broken internal links
  • Cleaned sitemap, added it to robots.txt, and resolved orphan page issues
  • Improved Core Web Vitals performance in both mobile and desktop
• Content Foundation
  • Launched blog framework to support long-tail keywords and seasonal content
  • Topics focused on financing tips, vehicle maintenance, and buying guides

With foundational fixes, new content, and technical clean-up, we rebuilt their entire SEO ecosystem for long-term growth.

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Despite the site’s poor initial state — with major SEO errors, broken internal links, unreferenced sitemaps, missing and duplicate H1s, and nonexistent service or blog pages — we rolled out foundational fixes and a clear content strategy.

Within the first 30 days:

• Fixed 100+ on-site issues, including sitemap errors, 404s, duplicate metadata, and Core Web Vitals
• Added primary service pages targeting "used cars Denver", "first-time buyer car loans", and related GMB keywords
• Implemented a full content revamp for the homepage to support higher-priority terms and user flow
• Set up proper schema, single-H1 structure, and robots.txt best practices
• Improved internal linking, indexed orphan pages, and eliminated broken internal links

Early Impact (Month 1):

• +26% organic impressions
• +19% organic clicks
• Key pages like “used cars Denver” and “first time car buyer no credit” are now ranking on page 2 and climbing
• Technical health score improved from 63% to 91%

We're now preparing blog content and additional location pages to build on this initial momentum and capture long-tail searches.

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