Wirks Moving

While Wirks Moving had built a strong brand presence in Atlanta, nearby markets like Marietta weren’t getting the same attention online. Their Marietta location page had no real content, leaving valuable local keywords underutilized and rankings hovering on the second and third pages of search results.

Despite solid performance on maps and a decent volume of calls and clicks, there was clear room for improvement on the organic side. Without a strong landing page or internal SEO support, the Marietta location was missing out on a share of high-intent traffic just waiting to be captured.

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To help New City Moving dominate local search and drive qualified leads, we implemented a comprehensive Local SEO strategy:

• Keyword Research & Content Planning: Identified high-value keywords for the homepage, service pages, blog content, and geo pages.
• On-Page Optimization: Optimized all key landing pages with keyword variations, entities, improved headers, and metadata.
• Location-Based Pages: Created general and suburb-specific service pages to increase visibility in targeted areas.
• Content Execution: Published 5 SEO-optimized blog posts monthly and revamped existing suburb pages under /locations.
• Map Pack Strategy: Focused on geo-grid ranking improvement by enhancing Google Business Profile, building 50+ citations monthly, and ensuring NAP consistency.
• Off-Page SEO: Acquired 3–5 quality backlinks per month, executed bi-monthly press releases, and built IFTTT & Google Stacks.
• Technical & Internal Improvements: Performed internal linking audit and fixes, added schema markup, and enhanced CTR elements.

Competitor Gap Analysis: Closed the keyword and authority gap through targeted content and link acquisition.

In just one month, we significantly boosted Wirks Moving & Storage’s local visibility and performance in Marietta. Their average scan ranking on Google Maps for the keyword “movers marietta ga” improved from 3.56 to 1.71, with high-ranking pins (positions 1–3) jumping from 57% to 95% across a 13x13 grid covering 144 square miles. The map, once filled with mixed rankings, is now almost entirely green.

Organic keyword rankings also improved:

• “moving company” rose to #3 (↑2)
• “movers marietta” climbed to #6 (↑2)
• “marietta moving company” reached #7 (↑1)

Meanwhile, Google My Business performance saw a strong surge compared to the previous year:

• 210 phone calls in May (↑54%)
• 337 website clicks (↑58%)

This sharp uptick reflects a major win in local search dominance, traffic, and lead generation—all in under 30 days.