Wise Insurance

Wise Insurance was already a trusted health and Medicare insurance provider in Houston with a growing local footprint, but their search visibility wasn’t fully reflecting their market potential.
 

Even with clear demand around high-intent local terms like group health insurance Houston and Houston Medicare insurance, the website’s core service pages were thin, lacked strong location signals, and weren’t fully optimized to convert impressions into clicks.

Their CTR was stuck at 0.1% despite rising impressions, and average keyword positions hovered around page 5–6, leaving a lot of opportunity untapped.

On top of that, technical gaps like duplicate titles, missing H1s, and weak schema implementation limited their authority in local search results.

In short, Wise Insurance needed to strengthen its local SEO foundation, expand its city-based footprint, and turn its growing visibility into consistent qualified leads.

Wise Insurance’s growth strategy focused on tightening their local SEO foundation and turning visibility into qualified leads.

The first step was revamping their core service pages to target high-intent, localized keywords around Medicare insurance, group health insurance, and employer insurance while improving content depth and conversion elements.

We also rewrote meta titles and descriptions to boost CTR, implemented Local Business and FAQ schema, and fixed duplicate titles, missing H1s, and internal linking issues to strengthen authority signals.

On the local side, we optimized their Google Business Profile with service updates, better category targeting, and review growth to expand their map pack footprint.

Finally, we built a clear tracking structure with GSC and Analytics to monitor keyword performance, map ranking improvements, and conversion lift over time.

After implementing technical, on-page, and local SEO improvements, Wise Insurance saw substantial growth across both Google Maps and organic search.

Google Business / Map Pack Gains

• “Group Health Insurance Houston” improved from 4.85 → 2.76
• “Employer Insurance Houston” improved from 8.95 → 5.43
• “Houston Medicare Insurance” improved from 5.83 → 2.59
• “Health Insurance Houston” improved from 8.62 → 3.91

Across all tracked terms, the Local Dominator grids shifted from mostly red/orange to predominantly green, showing clear visibility gains throughout the Houston metro area.

Google Search Console Growth (3-Month Comparison)

• Total Clicks: 367 → 651 (+77%)
• Impressions: 344K → 475K (+38%)
• Average Position: 55.8 → 57.9 (expansion into new queries and locations)
• CTR: held steady at 0.1%, indicating strong impression growth but opportunity to improve snippet engagement
  
  

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