Pork Rinds
The Challenge
PorkRinds.com has strong topical potential in a high-volume category, but organic growth is being held back by avoidable technical and content issues that dilute relevance and waste crawl and link equity.
Key problems identified:
- Inconsistent publishing cadence, limiting the site’s ability to capture long-tail informational demand and expand keyword coverage.
- On-page structure issues at scale: 27 pages with multiple H1s and 1 page missing an H1, weakening page-level clarity for search engines.
- Indexation and canonical problems that can cause Google to ignore or misattribute pages: 56 URLs with multiple canonicals and 2 URLs with conflicting canonical signals.
- Sitemap quality issues: 6 non-indexable URLs included in the sitemap, which can reduce crawl efficiency.
- Crawl budget and user-path friction from internal links: 86 internal redirects and 2 broken 4xx URLs that should be redirected or fixed.
- Content quality gap across the site: 58 pages flagged as thin content, increasing the risk of underperformance, weak rankings, or devaluation in competitive SERPs.
Net effect: the site is not fully converting its existing authority and keyword demand into stable top rankings and revenue, because technical signals and content depth are inconsistent across dozens of pages.
The Solution
We implemented a focused cleanup and growth strategy to stabilize rankings and unlock scalable organic traffic.
Technical Fixes
- Removed internal redirects and fixed 4xx errors
- Cleaned up canonical conflicts and sitemap issues
- Standardized heading structure sitewide (one clear H1, proper H2/H3 hierarchy)
Content Improvements
- Expanded thin pages to strengthen topical authority
- Recommended noindex for low-value URLs
- Optimized key commercial and keto-focused pages for better intent alignment
Content + Internal Linking
- Built a consistent blog pipeline targeting keto, nutrition, and recipe intent
- Added strategic internal linking to push authority back to core product and collection pages
The result is a cleaner, stronger, and conversion-focused SEO foundation designed to scale long-term organic growth.
The Results
Our SEO and content strategy delivered strong, measurable growth across both visibility and engagement.
Search Performance (Last 28 Days)
- 7.32K clicks
- 1.59M impressions
- 0.5% average CTR
- Average position improved to 5.6
User & Engagement Growth (Year to Date)
- 117K active users (+309%)
- 211K sessions (+567%)
- 492K views (+555%)
These gains reflect increased search visibility, stronger rankings, and significantly higher on-site engagement driven by technical fixes, optimized commercial pages, and strategic content expansion.
Top Pages Driving Growth
We focused our biggest SEO and content improvements on the pages that drove the largest click growth in the last 28 days, prioritizing high intent topics and key brand moments.
Top growth pages (Clicks gained vs previous 28 days)
- Keto Chicken Nugget Recipe (pork rind battered)
+245 clicks (425 vs 180), +8,150 impressions, avg position 7.7 - Are Pork Rinds OK for Diabetics
+52 clicks (307 vs 255), +9,995 impressions, avg position 4.6 - Pork Rind Appreciation Day
+145 clicks (270 vs 125), +1,500 impressions, position improved by 5.6 spots - Is Squash Good for Keto
+82 clicks (247 vs 165), +12,030 impressions, position improved by 0.7 - Keto Diet Cheat Day
+58 clicks (212 vs 154), +2,038 impressions, avg position 6.5
Why these mattered
- High intent informational content that consistently captures search demand and feeds product discovery
- Seasonal and campaign traffic from event based pages that convert during spikes
- Authority building topics around keto and health that keep driving repeat organic growth
Keyword Ranking Expansion
Multiple important queries now rank in position #1 on Google, significantly increasing the site’s ability to capture both informational and commercial demand. These include core product and category terms such as “best pork rinds,” “pork cracklins,” “pork rind flavors,” and “gourmet pork rinds.”
The site also secured top rankings for high-volume informational queries that influence purchase decisions. Keywords like “what do pork rinds taste like,” “are pork rinds healthy,” “do pork rinds have collagen,” and “collagen in pork rinds” now rank in the #1 position, positioning the brand as a trusted authority in nutrition and ingredient-related searches.
Several queries experienced major ranking improvements, including:
- “keto dips for pork rinds” jumping from position 52 to #1
- “pork rinds diabetes” climbing from position 33 to #1
- “do pork rinds go bad” moving from outside the top 100 to #1
- “pork rinds pregnancy” rising from outside the top 100 to #1
- “can you eat pork rinds on carnivore diet” also entering position #1 from outside the top 100
These gains demonstrate how targeted informational content combined with improved technical SEO can rapidly capture high-intent search demand. By ranking first for both product-focused and health-related pork rind queries, the site now captures users earlier in the research journey and guides them toward product discovery and purchase.
Overall keyword improvement
Across the tracked keyword set, 103 keywords improved in ranking, showing consistent upward movement across both informational and product-related queries.
The most important gains occurred in the highest-value positions where the majority of organic traffic is captured. 63 keywords now rank within the Top 3 positions, representing a 43.2% increase (+19 keywords) since the beginning of the campaign. First-page visibility also expanded significantly, with 147 keywords now ranking on page one of Google, an increase of 32 additional first-page rankings (+27.8%).
Beyond the top positions, overall search presence strengthened across the broader keyword set. 176 keywords now rank within the top two pages, while 181 keywords appear within the top three pages of Google, increasing the site’s visibility across mid-funnel and competitive search terms.
In total, 184 of the 215 tracked keywords now rank within Google’s top 10 pages, demonstrating that the SEO strategy has successfully expanded PorkRinds.com’s search footprint and positioned more pages to capture high-intent organic demand.
AI Visibility & Citations
Across the major AI ecosystems, PorkRinds.com accumulated 659 citations in Google AI Overviews referencing 100 pages, reflecting strong recognition of the site’s content within Google’s AI-powered summaries. Conversational AI platforms also began surfacing the brand more frequently, with ChatGPT generating 129 citations across 49 pages.
Additional visibility was recorded across other AI systems. Perplexity produced 133 citations referencing 31 pages, while Google Gemini generated 81 citations across 69 pages. Microsoft Copilot added 13 citations across 6 pages, expanding the site’s presence across multiple AI-powered discovery channels.
Brand Radar Growth
At the beginning of the tracking period, the brand had minimal presence in AI-generated answers. As technical improvements, content expansion, and topical authority strengthened the site, PorkRinds.com began appearing more frequently in AI-generated summaries related to pork rinds, keto diets, snack nutrition, and recipe queries.
Mentions increased steadily throughout the year, with especially strong acceleration toward the end of the period as more pages became eligible for citation in AI-generated results. By early 2026, AI Overview mentions reached approximately 4,900 references, representing a dramatic expansion in visibility compared to the early stages of the campaign.
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