New City Moving

New City Moving had hit a plateau in local visibility and lead generation. Despite being a reputable moving company in Chicago, their Google Business Profile wasn’t ranking well across key suburbs, and local search exposure was limited.


They were stuck at around 250 calls/month, missing out on high-intent traffic and leads from competitive neighborhoods. The existing online strategy lacked local targeting and optimization, which made it difficult to stand out against competitors with stronger map presence and keyword coverage.

To help New City Moving dominate local search and drive qualified leads, we implemented a comprehensive Local SEO strategy:

• Keyword Research & Content Planning: Identified high-value keywords for the homepage, service pages, blog content, and geo pages.
• On-Page Optimization: Optimized all key landing pages with keyword variations, entities, improved headers, and metadata.
• Location-Based Pages: Created general and suburb-specific service pages to increase visibility in targeted areas.
• Content Execution: Published 5 SEO-optimized blog posts monthly and revamped existing suburb pages under /locations.
• Map Pack Strategy: Focused on geo-grid ranking improvement by enhancing Google Business Profile, building 50+ citations monthly, and ensuring NAP consistency.
• Off-Page SEO: Acquired 3–5 quality backlinks per month, executed bi-monthly press releases, and built IFTTT & Google Stacks.
• Technical & Internal Improvements: Performed internal linking audit and fixes, added schema markup, and enhanced CTR elements.

Competitor Gap Analysis: Closed the keyword and authority gap through targeted content and link acquisition.