Wirks Moving

While Wirks Moving had built a strong brand presence in Atlanta, nearby markets like Marietta weren’t getting the same attention online. Their Marietta location page had no real content, leaving valuable local keywords underutilized and rankings hovering on the second and third pages of search results.

Despite solid performance on maps and a decent volume of calls and clicks, there was clear room for improvement on the organic side. Without a strong landing page or internal SEO support, the Marietta location was missing out on a share of high-intent traffic just waiting to be captured.

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To strengthen Wirks Moving’s presence in Marietta, we developed a hyper-local SEO strategy centered around the dedicated location page. Our goal was to improve organic visibility without disrupting the brand’s strong performance in Atlanta.

We optimized the Marietta page for high-intent keywords like “moving companies Marietta GA”, “Marietta movers”, and “movers Marietta GA”, ensuring on-page elements aligned with user search behavior. We enhanced internal linking from the areas served section and other geo pages to reinforce authority and relevance.

Rather than relying on blog content, we focused all efforts on building out location-based service pages and expanding local keyword coverage in a sustainable, conversion-focused way

In just one month, we significantly boosted Wirks Moving & Storage’s local visibility and performance in Marietta. Their average scan ranking on Google Maps for the keyword “movers marietta ga” improved from 3.56 to 1.71, with high-ranking pins (positions 1–3) jumping from 57% to 95% across a 13x13 grid covering 144 square miles. The map, once filled with mixed rankings, is now almost entirely green.

Organic keyword rankings also improved:

• “moving company” rose to #3 (↑2)
• “movers marietta” climbed to #6 (↑2)
• “marietta moving company” reached #7 (↑1)

Meanwhile, Google My Business performance saw a strong surge compared to the previous year:

• 210 phone calls in May (↑54%)
• 337 website clicks (↑58%)

This sharp uptick reflects a major win in local search dominance, traffic, and lead generation—all in under 30 days.